Control Techniques and KB Electronics Combine Under Nidec Drives Brand
According to the ‘new’ company, this decision has been made with strategic initiative and progression in mind. It said that Control Techniques and KB Electronics, with over 50 years of experience, represent innovation and trailblazing in the drives sector; becoming Nidec Drives aligns with their forwardthinking approach and dedication to staying ahead in an ever-evolving market.
Nidec Drives has emphasised that this change will not affect any products or services currently offered by Control Techniques or KB Electronics. It said their product lines will remain at the same high level of quality, innovation, and service that their customers have come to expect. There will be changes to branding on social media channels, product labelling, and brochures, but Nidec Drives says its customers can rest assured that the same team of drive obsessives is behind the wheel.
This strategic decision is said to signify greater collaboration with Nidec, a global brand, giving further opportunities to produce more of what customers want and need. The company said that becoming Nidec Drives enables Control Techniques and KB Electronics to harness the strength and resources of Nidec, meaning greater prospects and collective possibilities. The company also believes that this change will strengthen its valued stakeholder relationships and ensure a more efficient and effective experience for all.
